An education-first approach to protecting, growing, and preserving wealth.

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“Educate first so financial decisions are intentional, not emotional.”

I take an education-first approach to financial planning, built around a simple framework: Educate, Protect, Grow, and Preserve. Every conversation starts with understanding where someone is in their life, what they already have in place, and who depends on them. From there, the focus is on building a strong foundation—addressing risk first, aligning choices with real goals, and making sure plans support both today and the people they care about most.


My work is built on long-term relationships, not sales. I help individuals and families gain clarity and confidence around their financial decisions so they can move forward without pressure or uncertainty. Trust is earned over time, and most of my work comes from families who felt informed enough to refer others. The goal is thoughtful planning that protects what matters now and creates stability for generations to come.


Eddie Lozada

Wealth & Risk Strategist

Lic#: 4376473 (WFG)

Protect what matters most to you.

If the timing feels right, feel free to reach out. No cost, no pressure.


We can meet in person or online at a time that is convenient for you and your family. 

Schedule

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Different stages of life require different priorities.

Education

Preservation

Protection

Most people are making financial decisions without ever being shown how the system actually works.
Education comes first because clarity changes everything. When people understand their options, the fear goes away, the pressure disappears, and decisions become intentional instead of rushed or emotional.

Protection

Preservation

Protection

Once people understand their situation, the next question is simple: what happens if life doesn’t go as planned? Protection is about making sure one unexpected event—death, illness, or lost income—doesn’t undo everything a family has worked for. You don’t build forward until the downside is handled.

Growth

Preservation

Preservation

Only after the foundation is solid does growth make sense. This stage focuses on putting money to work in a way that aligns with someone’s goals, time horizon, and risk tolerance—without chasing returns or gambling on the unknown.

Preservation

Preservation

Preservation

As people move further along in life, the priority shifts from accumulation to certainty. Preservation is about locking in what’s been built, reducing exposure to major losses, and creating stability so money supports life—not the other way around.

Where Planning becomes practical

Financial Needs Analysis

From Understanding to Structure

From Understanding to Structure

Many people don’t need more information — they need alignment.

A financial literacy assessment is designed to help identify how different parts of a financial picture work together, and where they may not. It focuses less on products and more on understanding structure, priorities, and sequencing.


These assessments often help clarify:

  • What protections already exist
  • Where responsibilities have increased over time
  • How goals have changed — or haven’t been revisited
  • Whether current strategies are coordinated or fragmented


Some people leave with confirmation that they’re on track. Others uncover gaps they weren’t aware of. Both outcomes are valuable.

From Understanding to Structure

From Understanding to Structure

From Understanding to Structure

Once clarity exists, the next step is structure.


Structure isn’t about doing everything at once. It’s about understanding which elements support the rest, and which ones create risk if they’re missing.


Growth strategies, savings plans, and long-term goals all depend on one key question:
What happens if the plan is interrupted?


This is where protection becomes relevant — not as a product, but as a stabilizing component.

When Life Insurance Fits

From Understanding to Structure

When Life Insurance Fits

Life insurance is often discussed in isolation, which is why it’s commonly misunderstood.

In reality, it functions as one of several tools that may support stability when income, health, or timing doesn’t go as expected. Whether it’s appropriate depends on responsibilities, dependents, and the role it would play within a broader plan.


Common uses include:

  • Protecting income during key earning years
  • Supporting families while goals are still in progress
  • Providing flexibility when other strategies depend on time or market performance


The value isn’t in the label — it’s in how (or if) it supports the structure.

Common Misunderstandings

Planning For Children & Education

When Life Insurance Fits

“Life insurance is only relevant later in life.”
In practice, timing often determines flexibility more than age.


“Coverage through work is enough.”
Employer coverage typically isn’t permanent and rarely scales with responsibility.


“It’s expensive or restrictive.”
Different structures serve different purposes. Cost and flexibility vary widely.


“This is something to figure out later.”
Later often means fewer options and less control.


These assumptions are common — and usually based on incomplete information rather than poor decisions.

Planning For Children & Education

Planning For Children & Education

Planning For Children & Education

Education planning is often the first long-term financial decision families make for their children. It’s an important one — but it isn’t the only consideration.


Traditional education savings plans can be effective when circumstances follow expectations. When they don’t, flexibility becomes just as important as growth.


Some families explore complementary strategies that:

  • Aren’t limited to education use
  • Aren’t dependent on market timing
  • Are tied to the parent’s ability to provide continuity


This isn’t a replacement for education savings. For some families, it becomes a secondary layer — supporting both protection and optionality if plans change.

How These Pieces Work Together

Planning For Children & Education

Planning For Children & Education

Financial planning isn’t about choosing products. It’s about sequencing decisions so that progress isn’t fragile.


Protection supports growth.
Growth supports long-term goals.
Preservation maintains flexibility when circumstances change.


Not every strategy applies to every person — and not every step needs to happen immediately. The goal is alignment, not accumulation.

Frequently Asked Questions

The questions below address common concerns and misconceptions that often come up when people begin exploring financial planning and protection. Please contact me using the form below if you cannot find an answer to your question.

Yes — there is no cost for financial literacy assessments, planning conversations, or strategy reviews. If someone chooses to implement a solution later, compensation typically comes from the provider of that solution, not from the individual. The goal is to ensure decisions are informed before anything is acted on — not to charge for conversations.


Skepticism is understandable — especially when people have seen aggressive or misleading sales tactics in the past.

A helpful question to ask is whether the advice is coming from someone who:

  • Has gone through a structured planning process themselves
  • Understands how different financial tools actually work
  • Or has only seen fragments or worst-case examples

Clarity tends to remove fear. No one is expected to commit to anything without understanding how it works, why it exists, and whether it fits.


A financial needs analysis is a structured review of how income, savings, protection, and long-term goals interact.

Rather than focusing on products, it helps identify:

  • How dependable income will be over time
  • Where exposure to risk may exist
  • Whether current plans align with future responsibilities

The goal is clarity — not conclusions — so decisions can be made intentionally.


No. Many people who appear “on track” benefit the most. As assets grow, complexity increases. A financial needs analysis often helps confirm whether growth, income, and risk are aligned — or whether assumptions made years ago still hold true today.


Retirement shifts the focus from accumulation to reliability.

Instead of asking “How much can this grow?”, the conversation often becomes:

  • How dependable is income?
  • How exposed is the plan to market timing?
  • What happens if retirement lasts longer than expected?

Planning becomes less about growth and more about sustainability.


Annuities are sometimes used to help create predictable income or reduce exposure to market volatility.

They’re not designed to replace all investments, but may be explored as part of a broader strategy when:

  • Income certainty becomes a priority
  • Market swings create stress
  • Timing risk becomes more relevant than growth potential

Whether they’re appropriate depends entirely on individual goals and circumstances.


Annuities are often misunderstood because they vary widely in structure.

Some offer:

  • Predictable income
  • Protection from market loss
  • Longevity support

Others include trade-offs such as limited liquidity or longer time horizons. Understanding the structure matters far more than the label.


Conversations usually begin when someone is:

  • Within several years of retirement
  • Already retired and focused on income stability
  • Concerned about outliving assets or sequence-of-returns risk

Exploration doesn’t imply commitment — it simply provides context for whether the tool fits.


Term life insurance is designed to provide coverage for a specific period of time, often during peak earning or responsibility years. It’s typically simpler and lower cost. Permanent life insurance is designed to last longer term and may include additional features such as cash value or flexibility. It’s often used within broader planning strategies rather than as stand-alone protection. Neither is “better” universally — the usefulness depends on timing, goals, and structure.


There isn’t a single “right” age. Timing is usually more about responsibilities than years.

Common triggers include:

  • Starting a family
  • Buying a home
  • Becoming financially responsible for others
  • Wanting more certainty around long-term plans

Earlier conversations often provide more flexibility. Waiting doesn’t mean it’s impossible — it just changes the options.


Qualification depends on several factors, including:

  • Health history
  • Current medical conditions
  • Age and lifestyle factors

Not qualifying doesn’t mean someone did something wrong. It simply means different tools — or different timing — may be more appropriate. This is another reason conversations begin with understanding rather than assumptions.


Savings and investments are important, but they typically depend on time and consistency. Life insurance is sometimes explored because it addresses risks that savings alone can’t always cover — especially early on, or when plans rely on future income. Whether it plays a role depends on how the rest of the plan is structured.


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Eddie Lozada is a licensed financial professional affiliated with World Financial Group. Insurance products are offered through licensed insurance carriers. Financial strategies are provided through an educational and advisory approach. This website is for informational purposes only and does not constitute a recommendation or solicitation.

21300 Victory Blvd suite 120, Woodland Hills, CA 91367, USA

Hours

Mon

09:00 am – 05:00 pm

Tue

09:00 am – 05:00 pm

Wed

09:00 am – 05:00 pm

Thu

09:00 am – 05:00 pm

Fri

09:00 am – 05:00 pm

Sat

09:00 am – 05:00 pm

Sun

09:00 am – 05:00 pm


Copyright © 2026 Eddie Lozada, Wealth, Risk & Retirement Strategist  

All Rights Reserved.

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